With 20 years of entrepreneurial and corporate experience, I've held various consultancy & senior-level roles across strategy, brand, and product development — within media and publishing, retail, FMCG, luxury, finance, real estate, tourism, SaaS, NGO, medical, and the public sector. From innovative start-ups to FTSE 100 market leaders. I've been responsible for ideation, implementation, troubleshooting, strategic planning, production efficiency, restructuring, innovation, development, growth, training, and leading teams. Throughout my own journey, I found very few affordable service providers or consultants that offer high-quality business advice and support, and even fewer that are prepared to get their hands dirty.
It is easy to get overwhelmed when starting or growing a business as much as navigating its often unpredictable path, constantly balancing the need to create and evolve your business (plan), raise funds, develop teams, make the product or service, and set up operations. You often have to leave things unfinished to start another, which is more pressing. Having gone through this journey as a founder, and with others, I've come to understand first-hand the many necessary steps and obstacles along the way.
I don't believe in textbook wisdom and templated consultancy. I directly engage with you to develop your new business strategy and guide you through whichever steps along your journey you feel are difficult to tackle, you're unsure of, or think you are perhaps on the wrong track. I will provide you with practical hands-on support for "getting stuff done" together. I'm highly outcome-driven and want you to see tangible results that impact your thinking, mindset, bottom line, and performance.
I’m a creative problem-solver with passion and attention to detail. I am based in London, lucky to have lived and travelled continents, working for and with some most incredible businesses, brands, entrepreneurs, and teams. I look forward to learning more about you and the challenges you may be facing to support you in your journey – bringing your idea, venture — your dream — to life.
brand stories matter.
be bold__
It all begins with an idea. The way you tell, implement, and evangelize that idea is your story. Your story is your brand—which brings special meaning and “connection” to an otherwise inanimate commodity.
project management philosophy__
I don't have one — by which I mean I work bespoke with you in the way it suits you. I am concerned with the success of your project, not with the use of a particular workflow to get there. I work with you to design a process that makes sense for you and supports your goals in the most optimal way.
