Strategic Advisory & Commercial Infrastructure
I partner with teams to move from concept to value. Having earned my stripes with ventures ranging from start-ups to the FTSE 100—and as a founder navigating rapid pivots, high-VUCA environments, resource constraints, and high-stakes challenges—I provide the architectural troubleshooting and strategic partnership required to build what’s next.
Whether re-engineering a business model or architecting a disruptive new revenue line, I bridge the gap between visionary concepts and scalable commercial reality.
Blueprint
From concept to value: Architecting disruptive and ownable commercial foundations.
01 | Concept-to-Value Architecture The success of any venture is determined by the integrity of its initial logic. I help leaders move from raw concepts to commercial reality by architecting foundations that are inherently disruptive and scalable. We evaluate the path forward through a clinical lens, ensuring the model is engineered for long-term viability.
02 | Business Model Overhaul & Troubleshooting When existing models hit friction, I provide architectural troubleshooting to identify and rectify structural bottlenecks. I re-engineer commercial frameworks, turning underperforming assets into high-fidelity systems built for market authority.
03 | Strategic Logic & Stakeholder Alignment I architect the commercial narratives and technical briefs required to align diverse interests behind a singular vision. By pressure-testing the commercial logic, I mitigate risk early, ensuring the transition to a valuable asset is backed by rigorous planning.
Architecture
Engineering the systems for sustainable, high-velocity growth.
04 | GTM Strategy & Revenue Engineering I act as 0→1 commercial catalyst, architecting the alignment of offering DNA with specific market demands. By designing repeatable frameworks, I help you transition from abstract revenue targets to the implementation of data-driven systems.
05 | Commercial Predictive Strategy I develop realistic commercial models and pricing structures designed to protect margins during expansion. By identifying performance silos before they manifest, I provide the analytical foresight needed for a strategic roadmap of sustained growth.
06 | Systems Optimisation & Operational Logic I conduct high-level strategic audits to engineer the workflows and resource allocation required for high-velocity execution. This diagnostic ensures day-to-day operations are calibrated to maintain momentum and protect the commercial integrity of the venture.
Moat
Securing defensibility: Capital, IP, and ecosystem resilience.
07 | IP Strategy & Value Fortification In a competitive landscape, innovation is only an asset if it is defensible. Drawing on my own experience as an international patent-granted inventor, I guide the identification and commercial leverage of IP—ensuring every disruptive concept is legally anchored and strategically positioned.
08 | Capital Readiness & Investor Architecture I engineer the commercial narratives and structural transparency required to secure high-stakes investment. I don’t just prepare pitches; I architect the underlying logic that proves the venture is a durable vehicle for growth.
09 | Ecosystem Design & Strategic Partnership A venture’s resilience is determined by the strength of its operational ecosystem. I design the alignment strategies needed to manage complex relationships with shareholders and partners, ensuring all moving parts are synchronised to protect the long-term equity of the principals.