I specialise in strategy, innovation, and troubleshooting of all aspects of brand creation, marketing, and business development__

  • Rethink of a premium wellness brand's social & community strategy__

    project scope:

    Positioning & tone of voice / definition of content pillars / style & design guide / content production process & hashtag optimisation / devise channel & growth strategy / advertising & campaign formats.

  • Rebrand and launch of a challenger brand's commercial offering__

    project scope:

    Brand audit / competitor & market analysis / strategy rethink & proposal / stakeholder consultation & workshop / implementation across channels and all aspects of brand identity & communications.

  • Troubleshooting of a luxury brand's positioning & brand identity__

    project scope:

    Brand strategy & identity / positioning & messaging / online & offline presence / marketing collateral / brand building plan / implementation / stakeholder presentation & training.

  • Ideation & implementation of a publisher's new consulting offering__

    project scope:

    Stakeholder consultation & market review / customer insight & profiling / value proposition & market strategy / concept development & pilot / launch & rollout campaign / product lifecycle & roadmap.

  • Prototype development & launch of a SaaS company’s new B2B product__

    project scope:

    Portfolio audit / market & competitor analysis / product positioning & features / pricing strategy / MVP pilot launch / commercial roadmap & growth strategy / prospect pipeline & sales training.

  • Support of established brands & ambitious start-ups__

    various one-off & retainer projects (B2B / B2C):

    Creative & design / branding / ideation & innovation / new product or service launch/ social media / marketing communications / copywriting / strategy / sales & business development / event management / troubleshooting / workshops & training.

let’s talk_