I help you overcome your most significant challenges and provide ongoing support and mentoring__
new product or service launch__
Having gone through this journey as a founder, and with others, I've come to understand first-hand the many necessary steps and obstacles along the way. When thinking about starting a business or launching a new product or service, the most critical first step is to determine its structure. I will work with you to evaluate all options and select the best structure for your business and vision. The most important element is observing what will allow for alignment amongst all the key stakeholders you will need to marshal during that critical launch phase.
branding & communications__
I am passionate creating distinct brands or supporting clients needing to rebrand. Brand positioning is an unforgiving task. Once created, the benefits of a strong brand positioning strategy can run deep for your business: it will drive your marketing, communication and social strategy, determine customer messaging, your packaging and design, competition strategy, and shape your business value propositions. Brand positioning leaves a long-lasting impression on your customers. The more they associate positivity with your brand, the more likely they will choose you over others. Your brand is your true story – tell it well, remain authentic, and memorable.
strategy & planning__
I create and support business, strategy and marketing plans, commercial proposals, investors pitches, and concept briefs. Defining the right strategy to achieve your goals and testing the viability of your ideas and vision is critical to prioritise your objectives and predict possible challenges down the line. I will evaluate the best options, the right marketing plan and execution, as well as your organisational structure and team to best support you on your journey.
innovation & ideation__
I am regularly consulted to support businesses and brands with both their creative thinking and innovation processes through one off consultations, workshops or ongoing assignments. It is essential to nurture and protect your business ideas, product, and brand. Take the necessary steps at the right time of your journey. Your intellectual property must be protected and leveraged, together with all of your novel and inventive ideas, trademarks, designs, and copyright materials.
stakeholder & investor relations__
I am passionate challenging traditional techniques and pride myself embracing ingenuitive methods to help you cultivate deep and lasting relationships with your customers, suppliers, investors, business partners, teams, and critical stakeholders to drive and sustain your healthy business growth and development. No matter how confident you are in your abilities, you can't build and run a business alone and are heavily reliant on the loyalty and support and commitment of internal and external stakeholders. Every interaction counts as a credit towards your overall success. Make it work for you.
sales & business development__
Your sales strategy is your workhorse. Few sales strategies can't be optimised or improved. Before implementing your sales strategy and action plan, critical aspects of your business and brand must be considered, such as your brand's DNA, your specific target customer profile, and ultimately what success looks like. I help you see how to achieve your targets from a different standpoint and will be hands-on with implementing your strategy, setting realistic goals, and (re)training your salesforce and teams.
projections & analytics__
Organising your projections and success metrics is mission critical. Your projections should be comprehensive as well as realistic, your pricing strategy must be sustainable, and your KPIs attainable, measurable, and scalable. Unexpected performance drops can quickly turn into long-term strains and bottlenecks on your business if neglected.
operations & restructuring__
Operational efficiency impacts your bottom line and speed of growth. It is critical to determine the right workflows, processes, structures, resources, time, and cost management to run your day-to-day operations efficiently. Often it is helpful to gain an outside-in perspective on what's working and what's not. A practical audit and review can help to identify areas for optimisation and change. Too lean can throttle your agility, while the opposite can significantly devastate your cash flow at a critical phase of the business.